BEHIND THE CURTAIN – STUFF JOURNALIST JACKSON THOMAS TOOK THE TEST AND TELLS HIS TALE
“Dropping one’s pants in the middle of the ASB Showgrounds isn’t how a journalist typically spends a Thursday afternoon – but in the name testicular cancer awareness, why not.
First impressions: the Testimatic box looks cold, ominous, and more resembles some kind of chemical shower than a legitimate medical testing facility.”
We created the Testimatic, a booth where you could simply check your testicles, to dramatize the fact that men can do it in the privacy of their own home, but simply weren’t doing so. It was built with achieving news coverage in mind, to encourage men to check themselves and we also installed it as an activation at Big Boys Toys. We secured an exclusive with Seven Sharp, which saw Jeremy Wells getting himself checked in the Testimatic, followed up by widespread local and international media coverage.
This resulted in 74% of our audience saying they were likely to check their balls for testicular cancer as a result of seeing or hearing about the Testimatic through PR. 173 men were checked at Big Boys Toys, with 2 people referred on for further treatment.
For the full campaign video, please click here
Tags: Media relations, Marcomms PR, Activations/events