The Archer team is led by founder and managing director, Angela Spain, an award-winning communications practitioner with more than 20 years’ experience in corporate communications, stakeholder engagement, issues and crisis management, marketing communications and strategic advice.
Angela has worked with some of New Zealand’s largest businesses and government agencies across the PR and Marketing spectrum. Her expertise lies in helping businesses and organisations tell their story, while keeping them on point and on brand. She also has a strong track record in using creative ways to get cut through and achieve positive editorial coverage.
Angela is supported by a team of specialists who work on a brief by brief basis ensuring clients get the right mix of skills for their specific requirements. This includes writers and journalists, social media experts, content creators and public relations practitioners.
Previous and Current Clients
Archer Communications is simply amazing! Their expertise, effective communication, and great ideas are outstanding. I highly recommend them for their exceptional services and impressive track record of delivering outstanding results.
I have had the pleasure of working with the Archer team for a few years now and their professionalism and enthusiasm is unrivalled. From brief to execution, Angela and Georgia are consistent, well connected and a delight to work with. Keep up the amazing work.
Spain has been a well-known name in the ad agency PR sector for the better part of the past 15 years. In 2010, she founded the PR arm of the agency FCB and built it into an organisation that worked with some of the biggest brands and most important public-sector organisations in the country. She has a massive contact book and often uses it to help connect people in the industry. In 2020, on the eve of the pandemic, she left her role at FCB to start her own agency, Archer Comms. And while it might have seemed like horrible timing, her reputation as a solid operator, particularly under pressure, ensured that she quickly picked up clients and had to hire more staff. She now also enjoys the freedom of working across a number of ad agencies, rather than having her skills confined to one. Spain has a reputation for working with the media in a productive way rather than trying to force through terrible stories that have no news value. This has led to her earning the respect of journalists and editors around the country.
Angela’s extensive experience in the public relations and activation space ensures a knowledgeable, safe and effective pair of hands. Having worked with Angela on and off for several years and across a few different roles, I have no hesitation in recommending her as an extremely proficient practitioner of her craft.I also appreciate her practical and down to earth approach, her trustworthiness, her slightly questionable but always well-timed sense of humour, and her ability to immerse herself in her client’s world. Most of all I appreciate Angela's ability to achieve results.
For over 10 years Angela was part of my executive team at FCB. She is without doubt an exceptionally talented and passionate professional. Leading across the disciplines of PR, Social Media, Brand Activation and Content Angela brings her energy to everything she does. She is a creative problem solver - whether it is a crisis demanding a calm head and wise counsel - or a creative opportunity for a brand to engage it's audience - Angela has the experience to know exactly what solution is right for the moment. And beyond all that her infectious energy and positive outlook make Ange great fun to work with. I can't recommend Angela highly enough.
In 2015 I woke one Saturday morning to what would be one day one of the most challenging year(s) of my career. The business I was working for (VW) was involved in a global Emissions fraud.The phone was going off the hook with media and the whole global business was in turmoil. Angela was part of the business agency team at the time. She was an absolute rock of stability and common sense. Every day the team gathered to assess the damage and map the plan for the day. Angela was the cornerstone of the communication approach and provided consistent real world advice, guidance and wisdom. Above all, she provided the whole team with the courage to front up, be honest and be straight with people. It was these guiding principles that enabled the business to manage through the crisis. While I certainly do not condone the actions of the business globally, the team was immensely proud of how we handled the situation. This was globally recognized by way of receiving a Roy Morgan customer satisfaction award in the middle of the biggest crisis the business had had in over 70 years. This could not have been achieved without Angela.
Angela is thoroughly professional in all that she does. Not only that, she brings huge amounts of energy and fun to her work, making her a pleasure to deal with. I would not hesitate to engage her on an assignment again.
On more than one occasion Angela’s no nonsense ability to cut through the noise and help us craft our brand story was invaluable to us at Foodstuffs New Zealand. Angela has an unrivalled skill set, which coupled with her extensive media network, made her invaluable to us.