LAUNCH OF WE SEE TOMORROW FIRST
Archer worked with NZ Tech and agency partners AMO Group, Augusto, Previously Unavailable and Method to launch New Zealand’s Tech Story and new brand platform “We see tomorrow first”. The tech story, “We See Tomorrow First”, is a marketing and sales initiative, created in collaboration with industry and government, with a dual mandate: Support the fast-growing digital technology sector and help take those innovations to the global market, and at the same time attract international investment and tech talent to New Zealand.
Archer’s role was to secure media coverage for the launch in mainstream and tech news channels domestically, ahead of an international launch later in 2022. After a media pitch to get targets, plus an invitation to the launch and working with key NZ Tech case studies, we secured widespread media coverage across business and tech media, including podcasts.