Working with Audi, Eventbase and the Southern Hemisphere Proving Grounds in the South Island, we created the first ever quattro bistro, a pop up glass restaurant set at high altitude in the Pisa Range in the Southern Alps, New Zealand. Open for one day only during the Audi quattro Winter Games, and set on an ice track, 20 lucky New Zealanders won a seat at the bistro through an Audi test drive competition, and were hosted by celebrity chef and Audi ambassador, Simon Gault, experiencing his specially designed menu for the event.
But there was an epic twist – there was no kitchen at the restaurant. All food had to be delivered by “quattro waiters” – Audi RS4’s which delivered the food at high speeds from a kitchen located across the mountain range.The challenge? Deliver the food to the bistro on time, piping hot and still on the plate (or in the pot!) while reaching speeds of up to 160kmph.
We were responsible for the concept, the build, consents, overseeing designs, content marketing, activation and public relations. Not only an experiential event for Audi VIP customers, the activation also created a piece of content that was shared widely on Audi channels with paid media support and also used for publicity purposes. Quattro Bistro won a global Audi marketing award for content marketing and also won GOLD at the Beacons awards in New Zealand in the PR/Activation category.
Tags: Media relations, Marcomms PR, Content Marketing, Content Creation, Activations/events, Reputation and brand management, Social Strategy