WE’VE MISSED YOU – THE RETURN OF GOODY GOODY GUM DROPS
Tip Top relaunched its iconic Good Goody Gum Drops & Cookies and Cream ice-cream in October 2023, after the two flavours were discontinued in 2022 when continued increases in costs made it no longer economically viable to produce the products in the same format and price.
Archer worked with media partners MBM and the team at Tip Top to bring back the iconic flavours, launching the We’ve Missed You campaign. We secured a broadcast exclusive with Seven Sharp and Goody Goody Gum Drops #1 fan, Jeremy Wells, to tell the story of the flavours return. Watch the full story below.