All Blacks Rugby World Cup Jersey Media Launch
It’s Rugby World Cup year and we had the privilege of working with adidas and Augusto on the media launch of the new All Blacks Rugby World Cup jersey.
The jersey was designed by Fey The Wolf, a Parisian based street style designer, who collaborated with the adidas design team and All Black players to create a jersey that is centred around the silver fern, a symbol of strength, resilience and enduring power.
We engineered a New Zealand based global media launch for the jersey, working with adidas partners H&K globally and local and international media to secure coverage and interviews with the designers and the All Blacks. We worked closely with brand partners Spur, Augusto, New Zealand Rugby, All Blacks media team, adidas and global PR partners H&K to create a hugely successful event, smashing expectations and achieving contributing to positive brand metrics.